Meow Back for Shelters
Meow Back: Laughter for you, support for them.
Every eligible purchase at Casa Leo sends 10% of the net purchase price to an animal shelter or rescue in your community. Share your cat’s best “meow back” moment for a chance to win a Leo’s Loo Too each month.
#MeowBackForShelters
Why Meow Back?
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Local impact: Your order supports a shelter you choose at checkout.
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Real joy: Post your cat’s “meow back” reaction; we’ll repost our favorites monthly.
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Give back, win big: One Leo’s Loo Too awarded every month from Dec 2025–Nov 2026.
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Growing network: 34 partner shelters and counting.
How it Works
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Shop your Casa Leo favorites.
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Choose your shelter from the checkout dropdown (or we’ll allocate funds at Casa Leo’s discretion if none is selected).
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We donate 10% of your net purchase price to that local shelter.
Note: Program available in the U.S. & Canada (void where prohibited). Partner list is updated intermittently as new shelters join.
Adoption Discount (20% Off) {#adoption-discount}
Adopted within the last 6 months? You may be eligible for 20% off a new Leo’s Loo Too or qualifying bundle.
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Who qualifies: Adopters within 6 months of the adoption date (self-regulated—please submit with integrity).
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How to apply: Complete the quick form and attach your adoption paperwork.
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Turnaround: You’ll hear back within 7 days with a unique discount if eligible.
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Stacking: Not combinable with other promos/discounts.
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Coverage: Valid on a new Leo’s Loo Too or eligible bundle.
Questions? Email info@casaleopet.com or support@casaleopet.com.
Refer a Shelter or Rescue
Want your favorite local rescue to join the dropdown at checkout?
Email info@casaleopet.com or support@casaleopet.com with the shelter’s name, website, best contact, and city/region.
Monthly Giveaway (Dec 2025 – Nov 2026) {#giveaway}
Kickoff: December 1, 2025 at 7:00 am PT
Cadence: One winner each month (12 total over the program year)
No purchase necessary. Open to residents of the U.S. & Canada, void where prohibited and in jurisdictions that restrict promotions of this type. Age of majority required.
How to Enter
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Create a short video of your cat reacting to a “meow” sound.
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Post on Instagram Reels, TikTok, Facebook Reels, or YouTube Shorts.
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Use #MeowBackForShelters and tag @CasaLeo (official Casa Leo account on that platform).
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We’ll repost eligible entries to Casa Leo’s official account(s). Only the engagement on Casa Leo’s repost counts toward winner selection.
Private accounts are eligible. Because engagement is measured on our repost, your profile privacy won’t disadvantage you.
How Winners Are Selected
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Engagement-based: Highest total likes + comments + shares + saves on Casa Leo’s reposted entry at 11:59:59 pm PT on the last day of each month.
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Anti-fraud: Casa Leo may discount or exclude inauthentic engagement (e.g., bots, purchased activity) at its sole discretion.
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Tie-breaker: If totals match exactly, winner is the post that reached that total earlier; if still tied, a Casa Leo 3-judge panel selects the winner using: Creativity (40%), Cat Reaction (40%), Mission Fit (20%).
The Prize
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One (1) Leo’s Loo Too (Approx. Retail Value $699.99 USD).
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Color: Winner chooses from in-stock colors at fulfillment time.
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Shipping: Standard shipping to valid addresses in the U.S. & Canada that Casa Leo serves (some remote areas may be excluded).
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Taxes/fees: Any taxes, duties, or fees not expressly covered are the winner’s responsibility.
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Substitution: Casa Leo may substitute a prize of equal or greater value if necessary. No cash alternative.
Notifications & Eligibility
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Contact: We’ll notify winners via direct message on the platform of the repost and/or email if available.
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Claim window: Winners have 7 days to respond and verify eligibility; otherwise an alternate winner may be selected.
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Limits: One prize per household per 12 months. Employees, contractors, and affiliates of Casa Leo and their immediate households are not eligible.
Impact & Transparency
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10% give-back: We donate 10% of your net purchase price to the shelter/rescue you select at checkout.
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Quarterly reporting: Starting in 2026, we’ll publish quarterly impact reports on a Shelter Support page summarizing disbursements and stories from the field.
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Growing partners: We currently list 34 partner shelters, and we’re onboarding more regularly.
FAQs
What does “10% give-back” mean?
Casa Leo donates 10% of the net purchase price of eligible products to the shelter or rescue you select at checkout. If you don’t select one, Casa Leo allocates funds at its discretion to participating partners.
What does “net purchase price” include?
For this program, net purchase price means the product price after discounts, taxes, shipping, and any additional fees.
Where is this available?
The program runs in the U.S. & Canada, excluding jurisdictions where promotions like this are not permitted. “Void where prohibited.”
How do I choose my shelter?
Use the dropdown at checkout to pick a participating shelter/rescue. Don’t see yours? Refer them via email and we’ll reach out.
When do giveaways happen?
Monthly from December 2025 through November 2026. Each month’s measurement closes at 11:59:59 pm PT on the final day of the month.
How do I enter the giveaway?
Post your cat’s “meow back” reaction on IG Reels, TikTok, FB Reels, or YouTube Shorts with #MeowBackForShelters and tag @CasaLeo. We’ll repost eligible entries to our page; engagement on our repost determines the winner.
I have a private account—can I still enter?
Yes. We measure engagement on Casa Leo’s reposted video, not on your profile.
How does the 20% adoption discount work?
If you adopted within 6 months, apply via the form. We’ll verify within 7 days and—if eligible—send you a unique code for 20% off a new Leo’s Loo Too or eligible bundle. Not combinable with other promotions.
Do you publish donation totals?
Yes. Beginning 2026, we’ll share quarterly reports on a public Shelter Support page.
Accessibility?
We caption videos, ensure sufficient color contrast, include alt text on imagery, and keep body copy at a readable size. If we can improve, tell us.
Official Rules (Summary) {#official-rules}
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Sponsor: Casa Leo.
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Eligibility: Legal residents of the U.S. & Canada, age of majority, void where prohibited or restricted.
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Entry: See How to Enter above; no purchase necessary.
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Selection: Highest (likes + comments + shares + saves) on Casa Leo’s repost each month by the cutoff; see tie-breakers above.
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Prize: Leo’s Loo Too (approx. value $699.99 USD), details above.
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Odds: Depend on number and performance of eligible entries.
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General: By entering, you grant Casa Leo a worldwide, perpetual, non-exclusive license to use, edit, and repost your content in any media, including advertising, with credit when feasible. You release and hold harmless Casa Leo and the social platforms from any claims arising from participation or prize acceptance. This promotion is not sponsored, endorsed, or administered by Meta, TikTok, YouTube, or their affiliates.
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Privacy & Terms: Entries are subject to Casa Leo’s Privacy Policy and Terms of Service.
Questions? Email info@casaleopet.com or support@casaleopet.com.